New and established brands can throw money at any marketing activation; negotiate a brilliant 360 deal with influencers or pay for branded content to garner awareness (and these are wonderful tools), but earned editorial stories cannot be bought.

 

Positive earned media stories are some of the most valuable assets for successful companies and everyone knows it!
 

Securing earned media is a learned skill; a delicate and intuitive dance between understanding the needs and journalistic ethics of editorial decision-makers; and understanding client’s goals. With decades of combined experience and clever thinking, we always find the best path to garner impressive communications results.

 

​